An article or tutorial published on dW is, in actuality, a polished blog entry.. albeit a blog with only one or two entries for some of our authors. But they should still take ownership.
Most of the methods I found online required linking from the blog entry, to an "About" (the author) page, and then from the "About" page to the person's Google+ profile. We don't have about author pages on dW, so this method allowing each content file to link back directly to the Google+ profile is a much better fit.
There are claims that enabling Google Authorship, and thus enhancing the SERPs display, can increase click-throughs by 150%. I find that exciting, but a little hard to believe. As our editing team implements Google authorship on specific articles and tutorials, I'll track traffic trends and see what happens.
For the record, here is the process:
1. Author creates Google+ profile
2. Author lists developerWorks (www.ibm.com/developerworks/) in the "Contributes to" area of the about page.
3. Author provides Google+ profile to our editors for inclusion in the article or tutorial xml source
4. The XSLT stylesheet processes the Google+ profile element when rendering the html. If there is only one author listed for the article or tutorial, a link to the authors Google+ profile (with ?rel=author appended to the url).
The link shows up in the author overlay as shown below:
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